Service — 07
Branding & Visual Identity
Brand identity design: logo systems, color palettes, Arabic and English typography, patterns, packaging and brand guidelines, each built from a clear idea about the business.
What is included
- Brand concept
- A single idea drawn from the business itself: its name, its product, or its founder’s story.
- Logo system
- The primary mark, its construction, and horizontal and vertical versions.
- Colour and typography
- A colour palette, and Arabic and English typefaces chosen to work together.
- Patterns and brand elements
- Supporting patterns and graphic elements that carry the identity across every touchpoint.
- Packaging and applications
- The identity applied to packaging, social media, and marketing materials.
- Brand guidelines
- Usage rules for every element, so the identity stays consistent as the business grows.
How we work
- 01
Discovery
We study the business, its name, its audience, and its competitors.
- 02
Concept
We develop the idea the identity will be built on and present it for approval.
- 03
Design
The logo system, colors, typography, and patterns are designed and refined.
- 04
Guidelines and delivery
Final files and brand guidelines are delivered for every use.
What you receive
- A brand concept that can be explained in one sentence
- A complete logo system in every version and format
- A colour palette, Arabic and English typography and patterns
- Brand guidelines covering every element
Ready to start?
Questions
What does a brand identity project include?
A logo system, colour palette, Arabic and English typography, supporting patterns and brand guidelines that govern their use. Packaging and other applications can be added.
Do you design identities in Arabic and English?
Yes. Typography is selected for both languages, and the identity is designed to work in Arabic and English.
Can you redesign an existing brand?
Yes. We review what the current identity does well, keep what has value, and rebuild what does not.
How is a branding project priced?
Brand identity projects are quoted per project, according to scope.
How do we keep the brand consistent after launch?
The brand guidelines set out how every element is used, so your team and suppliers apply the identity correctly.