Harley-Davidson Amman had one of the strongest names in motorcycling behind it, and an Instagram feed that read like a dealership catalogue. We rebuilt it as the home of Harley-Davidson culture in Jordan, then used it to launch the 2026 lineup.
The feed now runs on six content pillars. The Machine shows the bikes like heroes: detail, sound, road presence. The Look styles apparel and helmets as identity. The Rider features real owners. The Garage covers service and custom work. The Road follows group rides across Jordan. Offers turns attention into test ride and showroom enquiries.
For the 2026 lineup we built the launch system: a content calendar, cinematic teasers, pre-order visuals for each model and colour, private invitation assets and event coverage. We produced ride films, owner interviews, unboxings and event recaps. Meta campaigns supported each stage, from awareness and retargeting to lead ads for test rides.
