Falafel Abu Saddam
13.8M views from a falafel shop in Amman
- total views
- 13.8M
- followers
- 111K
- follower growth
- +47.3%
Abu Saddam didn't need a persona. He already had one. We built the account around the man himself: his humour, his way of talking and his days at the fryer. The account reached 111K followers and 13,799,202 total views, with 47.3% follower growth.
The content is short-form reels built on real moments, storytelling and restaurant interactions. Every reel is scripted in Jordanian dialect around how he actually speaks, with a shot list, on-screen text and the pauses that have to survive the edit.
Recurring formats keep the audience coming back. Product launches are staged as football transfer announcements, complete with a negotiation and a signing press conference in the shop. A weekly series, "Ask Abu Saddam", has him answering life questions from the comments without stopping work at the fryer.
Individual reels reached 679K, 907K, 1.4M, 1.8M and 1.9M views.
